HomeSmart Plus Branding
HomeSmart decided to create an alternative commissions program that allows agents to earn money off of transactions done by their team members. I was in charge of creating the look and feel of this program. The project brief was to make this plan look luxurious. We wanted to portray that agents could make a lot of money with this commissions plan. I used photos of well dressed professionals and sports cars. A signature element to this branding is making the background black and white and the subject in color.